Expert lecture on Content Writing

On September 12, 2016, the department of Bioinformatics conducted an expert lecture on CONTENT WRITING for the second and third year BSc B-group students of Christ College, Rajkot. It was conducted by Ms. Ankita Singh, English Copywriter, Abhik Advertising Pvt. Ltd., Ahmedabad; under the influence of Dr. John J. Georrge (Head of Bioinformatics department) during 3rd lecture in the conference hall in which all the students from the B- group along with their respective staff members were present to get an idea about the subject. The discussion started with some basic terminologies (Scientific research and writing), the purpose of writing, Structure of the content, its filtering and processing of writing. She also shared her experience of how reading and writing from her early years made her one of the leading content development and freelancer in MNC company, Ahmadabad. Ms. Ankita provided a brief overview on content writing that a paper should be simple, clear and well organized. Ms. Ankita clearly demonstrated by providing the title of a paper which should be specific and simple. She also provided the idea of abstract writing, which involves suspense of the article, leading to an interest to the readers. She also clearly explained about the challenges faced by the writer and she advised to include the obtained negative results in the research paper. She also provided an idea of including the references via reference managers. She has given more stress on the content editing, which need to be done through various methods: by reading the written content, multiple time with a relaxed mind and also to make it read by mentors and noting their opinions which leads to a perfect article. The overall talk was very informative and appreciated by everyone.

Expert lecture on Content Writing
Expert lecture on Content Writing
Expert lecture on Content Writing

Inspire 2016

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